Post by account_disabled on Mar 5, 2024 0:59:44 GMT -5
The Corona beer brand has launched the world's first plastic fishing tournament, paying fishermen in Mexico to recover plastic waste from the ocean.
According to The Drum , during the event, created with the agency We Believers, 80 fishermen competed to make the largest catch, collectively transporting more than three tons of plastic waste from the ocean in Mazatlán, Mexico.
Corona launches first plastic fishing in the world
The winner of the tournament caught about 815 pounds of plastic on the day of the contest, earning $14,800 pesos, the equivalent of one month's salary for fishing at typical rates in the area.
The other contestants, however, did not Chile Mobile Number List leave empty-handed. Corona connected them to the country's largest recycling company, México Recicla , who compensated them for their hauls at higher rates than they would be paid for the fish.
Gustavo Lauria, co-founder of We Believers, said:
When fishermen turn to the ocean, they find much more plastic than fish, and the fish they catch are much smaller than those they caught a decade ago.
This is how we connect the dots to encourage them to collect plastic instead of fish, creating a new source of income for their communities.
Gustavo Lauria, co-founder of We Believers.
The launch follows Corona's claims earlier this month that it is the first in the drinks industry to become " net zero plastic ", announcing that it is now recovering more plastic from the environment than it generates.
Alternative initiatives to the first plastic fishing
Another Corona initiative is the new 'Plastic Reality' app in which Corona relied on technology to invite people to join the movement of reducing their plastic footprint, creating an app that, through virtual reality, shows annual plastic consumption.
The personal figure is calculated with a series of questions related to your daily habits, in addition to being complemented by a scan of the spaces, after which advice is also given to mitigate this impact. The app is now available for iOS and Android users at www.PlasticReality.com
For more than five years, La Cerveza Más Fina has been an ambassador for the environment, creating initiatives in favor of conservation such as 'Desplastifícate', focused on beach cleaning, and 'Corona Challenge', an incubator that supports projects with solutions to environmental problems, pushing the country towards sustainable progress.
According to The Drum , during the event, created with the agency We Believers, 80 fishermen competed to make the largest catch, collectively transporting more than three tons of plastic waste from the ocean in Mazatlán, Mexico.
Corona launches first plastic fishing in the world
The winner of the tournament caught about 815 pounds of plastic on the day of the contest, earning $14,800 pesos, the equivalent of one month's salary for fishing at typical rates in the area.
The other contestants, however, did not Chile Mobile Number List leave empty-handed. Corona connected them to the country's largest recycling company, México Recicla , who compensated them for their hauls at higher rates than they would be paid for the fish.
Gustavo Lauria, co-founder of We Believers, said:
When fishermen turn to the ocean, they find much more plastic than fish, and the fish they catch are much smaller than those they caught a decade ago.
This is how we connect the dots to encourage them to collect plastic instead of fish, creating a new source of income for their communities.
Gustavo Lauria, co-founder of We Believers.
The launch follows Corona's claims earlier this month that it is the first in the drinks industry to become " net zero plastic ", announcing that it is now recovering more plastic from the environment than it generates.
Alternative initiatives to the first plastic fishing
Another Corona initiative is the new 'Plastic Reality' app in which Corona relied on technology to invite people to join the movement of reducing their plastic footprint, creating an app that, through virtual reality, shows annual plastic consumption.
The personal figure is calculated with a series of questions related to your daily habits, in addition to being complemented by a scan of the spaces, after which advice is also given to mitigate this impact. The app is now available for iOS and Android users at www.PlasticReality.com
For more than five years, La Cerveza Más Fina has been an ambassador for the environment, creating initiatives in favor of conservation such as 'Desplastifícate', focused on beach cleaning, and 'Corona Challenge', an incubator that supports projects with solutions to environmental problems, pushing the country towards sustainable progress.