Post by account_disabled on Mar 7, 2024 0:35:48 GMT -5
Performance marketing today is based on the acquisition, analysis and use of data ; To ensure that campaigns are optimally optimized, each of these three steps is essential. After lead generation, once a contact's information has been acquired, it would be best to proceed with lead analysis. What are the characteristics of lead analysis ? In which contexts can its application bring concrete results? Can additional data be collected to increase the quality of individual leads? Let's see, one after the other, the answers to these questions in the rest of the article! Lead analysis: what does it mean? With the terminology lead analysis we indicate the set of those steps which, if carried out correctly, are able to maximize the values of the data available for a single contact.
Once the contacts to be analyzed have been chosen, those who have a greater probability of completing their conversion into customers are distinguished based on precise variables . The quality of a lead is based not only on the quantity and amount of data collected, but also on the actions it has Hong Kong Telegram Number Data performed within its funnel; Creating a projection of your possible progression in the conversion process will be very helpful in determining which aspects of the campaign were successful or unsuccessful. Later we will see the individual applications of this method, but it is important to underline how data management, beyond their collection, is able to make the difference for the success of any performance marketing operation.
When carrying out a lead analysis Lead analysis is useful in several circumstances, regardless of whether the campaign has already ended or is still underway. It is possible, for example, to carry out a retrospective analysis of leads on completed campaigns, to understand based on their interactions and their decision tree which parts of the funnel were fundamental and which, however, were ignored. How much information was entered in the form in addition to the mandatory information? How long did you spend on the landing page? Is the information entered correct and verifiable? Was the contact already present in the database? Understanding what the key characteristics of previous mailings were, which led leads acquired in the past to give up their data, will be a very important starting point for structuring future campaigns .
Once the contacts to be analyzed have been chosen, those who have a greater probability of completing their conversion into customers are distinguished based on precise variables . The quality of a lead is based not only on the quantity and amount of data collected, but also on the actions it has Hong Kong Telegram Number Data performed within its funnel; Creating a projection of your possible progression in the conversion process will be very helpful in determining which aspects of the campaign were successful or unsuccessful. Later we will see the individual applications of this method, but it is important to underline how data management, beyond their collection, is able to make the difference for the success of any performance marketing operation.
When carrying out a lead analysis Lead analysis is useful in several circumstances, regardless of whether the campaign has already ended or is still underway. It is possible, for example, to carry out a retrospective analysis of leads on completed campaigns, to understand based on their interactions and their decision tree which parts of the funnel were fundamental and which, however, were ignored. How much information was entered in the form in addition to the mandatory information? How long did you spend on the landing page? Is the information entered correct and verifiable? Was the contact already present in the database? Understanding what the key characteristics of previous mailings were, which led leads acquired in the past to give up their data, will be a very important starting point for structuring future campaigns .