Post by account_disabled on Mar 12, 2024 1:37:22 GMT -5
It is less effective to reward customers than to make them feel part of the project. Most loyalty programs today are not about loyalty, but have more to do with a mutual economic exchange, advantages or favors. Some companies reward you if you follow them on social media, if you collect points or if you write excellent reviews, but all this is unrelated to the creation of a community of brand supporters. These people are more interested in reward than in supporting, claiming and showing belonging to the “cause”. In the modern “belonging economy” , consumers are fans, environmentalists, influencers , collectors and supporters of the worldview of the company of which they feel they are a cog.
If you search online, some clients are probably already Canada Phone Number doing this job for you. Social media is full of buying and selling groups focused on specific needs or brands, while on YouTube there are communicators who talk about any product or service. There are many reasons why people may feel part of your business project: in some cases it could be the prestige and exclusivity of having an innovative or luxury watch or car, in others it could be identity, solidarity and belonging to a specific group of people who buy from a company with solid ethical foundations. Just as it could be a self-help community on specific problems in the field of IT, raising children or gardening. Your priority is to unite your customers.
Self-formed communities and all those who spontaneously talk about your Brand through exclusive access to new products, information, events, involvement in company choices or generic advantages. These activities foster a sense of belonging. You have surely noticed that the people you have asked for information about a product often criticize or praise how much the company has assisted or abandoned them in the after-sales phase. Loyalty programs based on the mere exchange of gifts or points collections are useful and easy, but they do not create a sense of community. In the modern “membership economy” people develop a true affinity with the Brand when they feel they are in an exclusive club that offers benefits, a sense of belonging and support. Everything else is anonymous merchandise on a shelf.
If you search online, some clients are probably already Canada Phone Number doing this job for you. Social media is full of buying and selling groups focused on specific needs or brands, while on YouTube there are communicators who talk about any product or service. There are many reasons why people may feel part of your business project: in some cases it could be the prestige and exclusivity of having an innovative or luxury watch or car, in others it could be identity, solidarity and belonging to a specific group of people who buy from a company with solid ethical foundations. Just as it could be a self-help community on specific problems in the field of IT, raising children or gardening. Your priority is to unite your customers.
Self-formed communities and all those who spontaneously talk about your Brand through exclusive access to new products, information, events, involvement in company choices or generic advantages. These activities foster a sense of belonging. You have surely noticed that the people you have asked for information about a product often criticize or praise how much the company has assisted or abandoned them in the after-sales phase. Loyalty programs based on the mere exchange of gifts or points collections are useful and easy, but they do not create a sense of community. In the modern “membership economy” people develop a true affinity with the Brand when they feel they are in an exclusive club that offers benefits, a sense of belonging and support. Everything else is anonymous merchandise on a shelf.