Post by account_disabled on Jan 25, 2024 0:39:03 GMT -5
One of the meanings of the word push is “to push.” Indeed, push notifications can push a potential client to make a purchase. Anna Grekova, email marketer at eSputnik , tells how to use them together with the newsletter and separately. How web push notifications can be useful for different types of businesses. It also shows with real examples how such notifications work and what results they bring. Reading time: 13 minutes What is web push Appearance of web push notifications and features How to use web push notifications in mass mailings How web push notifications worked in real campaigns Trigger push notifications Web push notifications for different business areas Pros of using web pushes Disadvantages of web pushes Summary What is web push Web push is a window that pops up on top of a page opened in the browser.
The content Fax Lists of the push notification depends on the specifics of the resource. Information sites send news, educational platforms send reminders to participate in webinars. Ecommerce can use push notifications to tell potential customers about promotions and assortment updates. If in the first two examples push notifications are used to increase loyalty, then for commercial sites it is a way to increase sales. Web push in mobile and desktop, push notifications from website to phone An example of displaying web push on a mobile phone and in the desktop version of the browser To use this marketing channel, you must use one of the mailing services. A special script is installed on the site.
After which, visitors will be shown a pop-up window asking for permission to receive push notifications. Web push consent to receive, push notifications in the mobile application If the user has given his consent, his push token is included in the site’s contact database - an analogue of an email address, to which web pushes will then be sent. Appearance of web push notifications and features The first push notifications contained only 79 characters in the body and 40 in the header, plus the logo: An example of an old-style web push Modern web push may include: title; text; image; call to action buttons. This makes the message stand out and improves its effectiveness. Web push with illustration What a web push will look like depends on the device and browser. Push notifications with the maximum image size come in Chrome; in other browsers they look more modest.
The content Fax Lists of the push notification depends on the specifics of the resource. Information sites send news, educational platforms send reminders to participate in webinars. Ecommerce can use push notifications to tell potential customers about promotions and assortment updates. If in the first two examples push notifications are used to increase loyalty, then for commercial sites it is a way to increase sales. Web push in mobile and desktop, push notifications from website to phone An example of displaying web push on a mobile phone and in the desktop version of the browser To use this marketing channel, you must use one of the mailing services. A special script is installed on the site.
After which, visitors will be shown a pop-up window asking for permission to receive push notifications. Web push consent to receive, push notifications in the mobile application If the user has given his consent, his push token is included in the site’s contact database - an analogue of an email address, to which web pushes will then be sent. Appearance of web push notifications and features The first push notifications contained only 79 characters in the body and 40 in the header, plus the logo: An example of an old-style web push Modern web push may include: title; text; image; call to action buttons. This makes the message stand out and improves its effectiveness. Web push with illustration What a web push will look like depends on the device and browser. Push notifications with the maximum image size come in Chrome; in other browsers they look more modest.